This summer, it's all about hanging out, out front. Searches for Pins related to front yards are up 67% year over year. Pinners are thinking about turning their front porches into front decks, or adding fire pits or decorative tiles (up 37%) to the yard. These style upgrades increase curb appeal and give off good neighborly vibes.
Pinners are also thinking about how they can apply their indoor style to the outdoors. They’re bringing their upholstered furniture (up 32%) and gallery walls (up 39%) outside, even if it’s only temporary. Other popular ideas include coffee tables, rugs and outdoor-safe dishware.
Tangerine is the color of summer, up 42%. The slightly muted orange complements many colors, like the trending millennial pink. If you need more green, just add plant embroidery (up 195%). And good news—you cannot kill these plants.
First things first, Pinners are pouring their guests (and themselves) a mezcal cocktail (up 170%). According to the Distilled Spirits Council, spirit sales growth is outpacing wine and beer. They’re upgrading any cocktail with flavored ice cubes (up 82%), and basic appetizers with upcycled fruit bowls (up 37%).
When it’s time to hit the grill, Pinners are letting their guests build their own BBQ bowls (up 52%) with a spread of fresh fixings. Last but not least are condiments. Middle Eastern accents, like tzatziki and harissa, are hot (literally) with searches up 55%.
For thought-starters on how brands have built campaigns around entertaining trends, check out how Boursin reached consumers during the holidays, or how Land of Nod reaches consumers whenever they may be thinking about furniture.
-Eric Wahlgren, saving ideas to Wearables