The first five courses available now provide a basic overview of our platform, and are now live for select partners. They include:
- Pinterest Narrative
- Creative Inspiration
- Creative Strategy
- Campaign Objectives
- Targeting and Buying
The last four will go live later this month. More hands-on, these courses walk you through the steps of setting up a business account and then planning, launching and measuring the success of a campaign.
- Setting up a Pinterest Business account
- Planning and strategizing a campaign
- Building and launching a campaign
- Managing and measuring a campaign
We’ve also made some updates to our teams serving agencies. Pinterest is unifying our global agency and ads partners teams under the leadership of longtime Pinterest veteran Yolanda Lam, our Global Head of Agency and Ads Partners.
“Pinterest is the home of inspiration and our insights deliver unique value to marketers and agencies who want to understand more deeply how audiences, shopping behaviors, moments and trends can help their pursuits,” Lam says. “Our Ads API partners already use our data today to help our advertisers and agencies, so it is a natural complement to our team’s work with global agencies who are always looking to break through with us.”
Since people use Pinterest to make their plans happen—whether it’s something small like finding weeknight meal ideas or big like decorating a new home—they're open to hearing about brands and products. We believe Pinterest Academy will help you understand the unique opportunity on Pinterest and how you can use it to grow your business.
Sign up at PinterestAcademy.com. Happy learning!
—Colleen Stauffer, currently saving to Fall Wear