You know that moment when you first walk inside a store and marvel at everything there is to see? Some things catch your eye at first, and when you look more closely, you see there’s a lot more to discover all around you.
Pinterest is a digital version of that discovery experience. When people visit Pinterest, they’re interested in discovering new possibilities and saving the things they want to explore further.
It’s a high-intent environment where millions of people go to look for things they should do or buy next, which is why it’s so appealing to businesses.
Curating and organizing your boards to match your store’s layout is one way to connect your in-store experience to Pinterest. There’s also the reverse: using Pinterest to think about how you organize items in your store and on your website.
We found a couple examples of how you might think about creating a discovery experience online and off.