To help you better understand what shopping behavior looks like on Pinterest, we worked with Shopify, a commerce platform that’s home to over 160K stores. According to Shopify:
- Pinterest is the second largest source of traffic to Shopify stores
- On average, Pinners spend $50 per order—this is higher than orders that come from Facebook and Twitter
- Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years
Want to go beyond the stats and go a little deeper? See how these Shopify stores have found success on Pinterest:
In the last 30 days, Pinterest helped this children’s shop increase their mobile traffic by double digits. “We know Pinterest is a valuable channel for us because Pinners are open to discovering new brands. Our Pinterest campaign has one of the highest buyer conversions (buyer/email signups) amongst our paid channels,” says Christine Shimizu, VP of Marketing.
MVMT has noticed that Pinterest accounts for 10% of all their site traffic and 20% of their mobile traffic—not only that, but these Pinners’ sessions on their site are 1600% longer than their average visitor. “Pinterest has consistently averaged our highest Average Order Value than any other social channel,” said Jake Kassan, Co-founder and CEO.
To see more good-to-know stats, check out the Shopify blog. Or, if you’re ready to dive in and get more Pinners to shop your shop, here’s 3 quick steps:
- Make sure you’ve got a Pinterest for Business account
- Add the Pin It button to your website so customers can easily save your products
- Make your Pins stand out by getting Rich Pins
—Vivian Chow, currently saving ideas to Cool products!