Shoppers use Pinterest to guide their decisions

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People are more likely to shop on Pinterest than on other platforms. That’s because Pinterest guides people through the shopping journey, from that first moment of inspiration to the final purchase. This benefits marketers, too. Today’s path to purchase is more fragmented than ever before—but marketers can use Pinterest to reach people throughout the entire process.

Over the coming months, we’ll share recommendations for retail strategies on Pinterest, covering customer acquisition, awareness and retention. But first: here’s a closer look at shopping on Pinterest.

—Amy Vener, saving ideas to Outdoor Inspirations

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