Sharpen your pencils: How to reach Pinners during back-to-school season

child studying
See what’s trending.

We made a list of the most popular back-to-school content this year. Keep your content fresh and add Pins that follow some of these trends, like backpack fresheners, homework stations, artful notebooks and creative lunchbox ideas.

Create relevant, evergreen Pins and boards

 85% of back-to-school Pins are related to the following categories: Food & Drink, Kids, DIY, Education and Photography. Here are a few ideas of what you could add to your boards:

  • Food: Think about quick, portable breakfasts like smoothies and breakfast burritos and don’t forget healthy after school snacks.
  • Style: 30% of hair Pins are styles for teens ages 13-17: buns, braids and fresh cuts.
  • Activities: There are 30M Pins for school crafts, activities and games.
Don't forget college.

Pinterest reaches plenty of college students, too. There are more than 49 million Pins about college on more than 27 million boards. College Pins are mostly about dorm life and decor (25 million Pins), cheap and healthy eats (3 million Pins) and study tips and hacks (11 million Pins).

Promote your Pins.

Promote your best back-to-school Pins on the Pinterest Ads Manager and reach millions of parents and students. Your products and services could help make this school year the best one yet!

See how other businesses are reaching back-to-school Pinners: JCPenneyPottery Barn KidsBest Buy, Paper and CakeThe Dating Divas and Fresh Family Meals.

—Shahrnaz Shifteh, currently saving ideas to​ Gold bar