This season’s MVP: Party planners on Pinterest
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  • The Big Game is right around the corner, but people on Pinterest have been planning bites, cocktails and decor for their game day get-togethers for weeks now. Whether they’re in it for the football, food or funny commercials, there’s a good chance they’ll be watching from a snack-packed house party. We like to call this homegating. And since Pinners have saved 8m football party ideas, it’s clear they like to plan their homegates well ahead of time.

    But planning a unique party isn’t easy, so people turn to Pinterest for their game day inspiration. Football is big on Pinterest—people have saved over 58 million football ideas. Football themed parties are on the rise, too—the number of searches for “football party food” is 3x higher than last year. As the big game approaches, Pinners are still looking for football food, drinks and decorations, which makes this the perfect time for brands like yours to engage and share ideas.

    The new Pinterest MVPP: Most Valuable Party Planner is a great example of how to get in front of customers at just the right moment. It’s a digital tool that helps people find great party ideas from Pinterest, Pinners and trusted brands like Sargento. Party hosts answer a few quick questions then get a custom Pinterest board full of cheesy recipes, homegating tips and game day fashion.

    “Partnering with Pinterest for one of the biggest entertaining events of the year helps us bring more value to consumers,” said Cami Schenck, Senior Digital Marketing Manager at Sargento. “Party planners go to Pinterest first to find the perfect game day dishes, and we want to help fans create the best homegating experience using delicious serving ideas and recipes from Sargento.”

    https://www.pinterest.com/pin/268456827768591603/

    The pin above shows how Pinterest MVPP uses the Pinterest API to pull in profile details (like name and photo), and creates customized content for each Pinner. This is just one creative way that businesses like yours can use our API to reach customers. Try it out today at PinterestMVPP.com.


    —Nancy Jeng, currently saving ideas to The Complete List of National Parks