Repurposing image assets to create effective Pins

blue leather tote brown leather tote

Crafting the perfect Pin to drive traffic to your site doesn’t have to be rocket science. You can create a great Pin by repurposing your business’ existing email, website and social assets with Photoshop or image editing sites like Canva and PicMonkey.

A/B testing Pins with online retailer, von Holzhausen

We worked with von Holzhausen, a LA-based business that sells minimalist luxury accessories exclusively online to craft beautiful and engaging Promoted Pins with existing product images. We used a free template on Canva to create a multi-image Pin featuring three tote bags and added their logo and a simple text overlay.

We put our Pin to the test and ran two Promoted Pin campaigns, one with the multi-product Pin we created on Canva, and the other using a single product image saved directly from von Holzhausen’s site.

This is the Pin image we created:

This is the Pin image without any extra creative optimizations:

After running the campaign for two weeks, we saw that the multi-product Pin with text overlay had 7 times more engagement than the Pin with a single product.

After the test, Michelle, the marketing consultant at von Holzhausen, said “We’ll definitely be experimenting more with our visual assets – testing multi-product imagery and featuring our logo overlayed onto our graphics for higher traffic driving Promoted Pins.”

Try some simple Pin optimizations to drive your business goals

We’ve seen that Pins with taller vertical aspect ratios perform better than horizontal Pins. Using this insight as a guiding principle, here are a few ideas on how you can repurpose your existing image assets to create beautiful and effective Promoted Pins.

  1. Create a Pin by stacking two Instagram images on top of one another and adding a simple text overlay adding context to the image
  2. Crop horizontal email, website or print image assets to create a Pin
  3. Reuse Facebook ad images by cropping them to create a vertical Pin image
  4. Use Photoshop to create multi-product Pins or add text overlays to your Pins. You can also use easy-to-use online image editing tools such as Canva or PicMonkey.

After creating your Pin, upload it to Pinterest and edit the Pin to link back to your website. 

Hope these ideas inspire you to make beautiful and effective Pins of your own.

Show us how you repurposed marketing content to create a beautiful, helpful and engaging Pin and we might feature your Pin on the Pinterest business blog.

–Carolyn Kao, currently saving ideas to Illustrations and Art