It’s time to start reaching men on Pinterest.
While it’s true millions of women love Pinning, men are actually the fastest-growing demographic on Pinterest. In 2014, the number of men using Pinterest doubled, and one-third of all signups come from men. We’re even seeing a 50-50 split between male and female Pinners in emerging markets like India, Korea and Japan. More men use Pinterest in the U.S. every month than read Sports Illustrated and GQ combined.
We’re making lots of product improvements this year so that no matter who you are or where you’re from, you can find things you’re interested in on Pinterest.
After talking to many of our male Pinners, we learned they’re finding Pinterest more and more relevant, a tool to be creative and get stuff done.
So, are you convinced yet? If your desired audience includes men, think about curating boards to appeal just to them. Some of the top categories for men on Pinterest include Geek, Cars & Motorcycles, Men’s Fashion, Gardening, Architecture, Humor and Health & Fitness.
Here are a few examples to get inspired:
- Publishers like Details, Esquire, Wall Street Journal and CollegeHumor curate boards to appeal to subjects readers care about (men’s fashion, fitness, food and yes, women)
- Networks like ESPN and CBS Sports use Pinterest to share sports moments, humor and quotes
- Sports leagues and teams like the NHL and the Seattle Seahawks use Pinterest to connect with fans
- Lifestyle brands like Harley Davidson and REI reach adventure-seeking men with Pins that inspire and help
— Sadia Latifi, currently saving ideas to To try in 2015