Enhanced Match helps you more accurately match conversions on your site back to Pinterest users. It’s especially useful when a cookie isn’t present, and uses a privacy-safe email parameter.
So far, partners who have implemented Enhanced Match have seen a 9% average increase in conversion matches.1
The Pinterest Tag Helper is a Google Chrome extension that helps you ensure that your Tag is properly set up. The extension verifies that both the Pinterest Tag and Enhanced Match are receiving the correct data and passing that information back to Pinterest, so that you can more accurately report on your results.
With these two simple tips, you’ll be able to get a better look at what people are doing once they engage with your Pinterest ads, helping you to optimize your ad dollars and create a better campaign experience for potential customers.
–Lisa Fong, saving to Japow
1Pinterest internal data, 2018