This basic ad format looks just like a regular Pin, but has been paid to be promoted. Standard Pins appear alongside organic content and feel like a natural part of the experience, but reach more people across the platform—making them an ideal way for you to educate people about your brand.
Best for: Increasing brand awareness, boosting traffic or growing your sales (both online and offline)
This ad format allows you to upload up to five cards to a single Pin. Each card can feature a different image, title, description and landing page, so you can showcase lots of information in a single ad and better engage people on Pinterest.
Best for: Increasing brand awareness or boosting traffic
Featuring an install button, Promoted App Pins help people discover and download apps, without ever leaving Pinterest—increasing app awareness and downloads for you, and lightening the lift for them.
Best for: Driving app installs