Since we first launched Promoted Pins in 2014, they’ve helped the millions of people who visit Pinterest to find ideas for all parts of their lives. Earlier this year we made Promoted Pins available to businesses in the UK, and now we’re excited to announce our expansion into Canada.
Pinterest is popular in Canada! In fact:
- In 2015, the number of Pinners in Canada increased by 50% YoY
- More than 4.4 billion ideas have been saved by Canadian Pinners
- Every day, Pinners in Canada save 3.9 million Pins
- The most popular categories include: food & drink, DIY & crafts, women's fashion, home decor and hair & beauty
We’ve started working with partners who’ve already seen a lot of engagement from their content on Pinterest, including Sport Chek and Canadian Tire.
Why Pinterest Ads work
Because more than 75% of Pins come from businesses, Promoted Pins blend right in with the rest of the content on Pinterest. People come to Pinterest looking for the products and services that are right for them, which is why our ads don’t interrupt or distract them.
Promoted Pins don’t just help people find what they’re looking for, either—they reach them at the moment they’re looking for it. People come to Pinterest in a consideration mindset, ready to act on the ideas they find. That’s why Promoted Pins help businesses reach their marketing goals.
Ads aren’t new for Canadian Pinners, but now they’ll begin to see Promoted Pins from local companies. We’re excited to see what creative approaches Canadian businesses take to this new opportunity.
Interested in Promoted Pins? Find more details at ads.pinterest.com.
—Paul Baltescu, currently saving ideas to Lego!