Project Holiday #3: Show off the season's best with analytics

most repinned pins list
Feature the items on your website

Artifact Uprising used Pinterest Analytics to find their top Pins, then created a Most Pinned section on their site. By showcasing top Pins, you’ll give visitors a clear idea of this season’s can't-miss items. You’ll also help to drive more traffic to Pinterest, which leads to even more followers and repins.

Highlight top Pins in an email

If your Pins are popular on Pinterest, chances are they’ll be attention-grabbers in your emails, too. Sony sent out a dedicated, visual email about Pinterest to make people aware of their Pins. It led to an open rate that was 67% higher than their set goal and a click-through rate that was 16% above their goal.

Offer a promotion

Finally, if your Pin is something that people can buy, you may want to give some sort of discount. This can take excitement over the top (like a mug of hot cocoa with extra whipped cream!)  Since Pins last forever on Pinterest, offer promotions after people click through to your site, rather than on the Pin’s description or image. For added sophistication, you can even use Rich Pins, which include real time pricing, availability and price drop notifications.

—Kathleen Chen, currently saving ideas to Sew Cool