Project Holiday #2: Reach people looking to buy that special something

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Link your Pins somewhere useful.

If a Pinner wants to buy something immediately, they don’t always Pin the item to their boards—they just click through to make the purchase. Don’t disappoint them with a broken link or an unrelated page they can’t take action on. Link Pins of products to purchase pages or at least a place where they can get more information.

Make sure your mobile experience works.

75% of Pinterest usage takes place on mobile devices, so the way your mobile website works can make the difference between someone making a purchase or giving up. Click on your Pins from different devices to get a sense for how Pinners experience your stuff.

Add Product Pins so your Pins stand out.

Product Pins add extra details like price and availability automatically on your Pins. If you change the price of something, that info will update on your Pin, too. The extra branding gives your stuff credibility, and you’ll show up in the Pinterest Gifts category, too.

Another bonus: Pins with these extra product metatags, called Rich Pins, appear higher in search results! Don’t sell products? You can add extra info to your articles, places, movies and recipes, too. Get Rich Pins.

—Sadia Latifi, currently saving ideas to Wanderlust: Europe