Since we first launched Promoted Pins in 2014, they’ve helped the millions of people who visit Pinterest to find ideas for all parts of their lives. Earlier this year we made Promoted Pins available to businesses in the UK, and now we’re excited to announce our expansion into Canada.

Pinterest is popular in Canada! In fact:

  • In 2015, the number of Pinners in Canada increased by 50% YoY
  • More than 4.4 billion ideas have been saved by Canadian Pinners
  • Every day, Pinners in Canada save 3.9 million Pins
  • The most popular categories include: food & drink, DIY & crafts, women's fashion, home decor and hair & beauty

We’ve started working with partners who’ve already seen a lot of engagement from their content on Pinterest, including Sport Chek and Canadian Tire.

Why Pinterest Ads work

Because more than 75% of Pins come from businesses,...

Now when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer. The new rotating showcase sits right at the top of your profile, so it’s the first thing people see. You get to decide how you introduce yourself, and how you shape the story of your business.

More control over what people see

When you’re on the web, you can choose up to five of your boards to feature. If you have any Buyable Pins to share, you also have the option to highlight them in the first “Shop” slot. Update your showcase as often as you want to highlight what’s new this season, what’s on sale or whatever else makes sense for your business.

The same design across iPhone, Android and web

We’ve also given your profile...

Whether you’re sharing this season’s makeup trends or demonstrating DIYs to prepare for a dinner party, people on Pinterest love the way Promoted Video brings ideas to life. You can reach a responsive audience on Pinterest (more than 150 million people visit us every month!), and Promoted Video is one of the best formats for showing Pinners how your ideas will work for them. That’s why we’re testing a new style of Promoted Video to tell compelling stories in a new section of Pinterest called Explore.

Tell your story on a rich new canvas

Now, less than 3 months since we launched Promoted Video, we’re testing a new auto-play version of the experience. With this feature, your video jumps right into action as soon as a Pinner discovers it.

Brands advertising with this kind of Promoted Video can create an episodic viewing experience. With additional videos...

We know people love using Pinterest to find new ideas to try. Maybe it’s a DIY refresh of the dining table, or the perfect cocktail for an upcoming celebration. People don’t just discover great ideas on Pinterest, they act on what they find.

It’s exciting to know that someone has had a good experience with your products and services. The reactions customers share can help you grow and develop your business. Today, we’re adding an easy way for people on Pinterest to track and share these experiences.

Check off tried Pins

Now, Pinners on iOS and Android can tap the checkmark on any Pin to show they gave it a try. They can also help inspire others to give it a go by adding feedback, notes and photos. You can learn more about what’s working for your customers and develop your business accordingly.

See feedback on Pins

When people try...

As Pinterest grows, we’re looking for new ways to help businesses reach their marketing goals. Sophisticated marketing technology is an important part of this vision because it helps businesses tap into Pinners’ high-intent behaviors. Last year we announced the Marketing Developer Partners program, a select group of companies approved to build solutions through our Advertising and Content Publishing APIs. These partners provide advanced capabilities that help advertisers drive greater efficiency, scale and performance.

Both Pinterest and the marketing landscape have evolved since we first launched the MDP program. That’s why we’re expanding our third party partner network to include two new specialties: measurement and audiences. And starting today, we’re also renaming the Marketing Developer Partners program to simply “Marketing Partners.” This expanded, global program will help advertisers see even more success on Pinterest.

Measurement partners tie...