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Pinterest is where people go when they’re in a spending state of mind: 55% of people use it to find or shop for a product, according to Mary Meeker’s 2016 Internet Trends report. So how can you drive more of those sales your way? In your marketing this fall, try multi-product shots that immediately draw people in and spark engagement.

Pins that feature multiple products generally get 30% higher clickthrough rates and 20% higher checkouts, possibly because they evoke curiosity and inspire people to act. (On the other hand, single-product Pins generally have higher Pin save rates—which is why it’s important to use them in addition to multi-product Pins.)
 

Driving sales with multi-product shots: Examples from SK-II and The Land of Nod


To see how brands are spotlighting multiple products in their Pins, check out beauty...

Over 100 million people around the world come to Pinterest every month to discover ideas to try. One of the best tools for bringing those ideas to life is video, so it’s no surprise this format has been popular on Pinterest. In the last year alone, we’ve seen a 60% increase in videos on Pinterest featuring everything from workouts and home projects to hair & beauty tutorials. That’s why we’re excited to roll out Promoted Video.

Bring your brand story to life with Promoted Video

Promoted Video brings together some of the best elements of Pinterest. According to recent data from Mary Meeker, 55% of people on Pinterest want to find or shop for products on the platform. Only 12% of people say that about social networks. And since 75% of the content people enjoy on Pinterest comes from businesses, we’re offering something unique and valuable to people...

They’re wearing sundresses and sandals but dreaming of knitwear and knee boots: Already, people on Pinterest are planning their fall wardrobes, with 13.6 million of them saving Pins about fall outfits, and millions more on the lookout for fall fashion (11.7 million), fall looks (9.4 million), fall styles (8 million) and fall hair (6.6 million).

And because they start saving next season’s styles three or four months in advance, we get a sneak peek at what they'll be wearing once those summer clothes are packed away. Generally, if we see a look trending on Pinterest, chances are good we’ll also see it out on the street. That’s because Pinterest is where the trendsetters are: 43% of our Pinners say that their friends turn to them for fashion advice!

As fall approaches, people are looking for everyday styles that stand up to the chill, like cozy sweaters and oversized turtlenecks, along...

It may still be summer, but people on Pinterest are already preparing for the spookiest time of year—Halloween. These planners are looking for everything from clever costumes to DIY decor to frightful food.

Remember, Pinterest is the second largest food and drink platform in the world, and when it comes to Halloween people are saving Pins for seasonally-inspired appetizers, wicked witch cupcakes, ghostly cookies and all things pumpkin. More than 27 million people saved 273 million ideas for Halloween last year. 

The scary fact is that 40% of people on Pinterest plan for Halloween several months in advance, starting as early as July! Don’t let this holiday trick you—now is the perfect time to start creating your Halloween boards and promoting recipes and products that inspire this Halloween-hungry group.

You don’t need to put a spell on potential customers to draw attention to your brand, just help people find the recipes and inspiration they...

For many of the world’s largest advertisers, we’ve offered the ability to be seen by a broad audience and run campaigns that meet their business objectives. Today, we’re introducing CPM buying in the auction so that you can drive even higher performance for your ads.

Now you can bid on a CPM basis and we'll optimize how we deliver your ads to reach more people. You can also specify the maximum number of times someone sees your campaign. By using this new solution, you'll get more impressions for your campaigns at more efficient rates and drive higher results.

We've proven that Pinterest performs for a variety of businesses and drives double digit lifts in all brand metrics. In a recent study, consumer packaged goods advertisers saw on average 5x more in-store sales per impression than the industry average. That's why businesses like JCPenney, The...