Planning for events with Pinterest

Pinterest event
Pinterest event infographic

With a little bit of planning of your own, you can use Pinterest to create an effective marketing strategy around events for your business.

Follow these tips to get started:

  • Start event-related promotions on Pinterest before moving to other platforms to reach an audience with a planning mindset first

  • Take advantage of Pinners’ long planning cycle by launching Pinterest campaigns well ahead of seasonal events

  • Don’t worry if you feel like you're behind—Pinners continue saving ideas for seasonal moments right up until the last minute

  • Use the Pinterest planning calendar as a guide to post the best content at the best times

—Emma Dunbar, currently saving ideas to​ Sweet tooth