Who thinks about Thanksgiving dinner during bikini season? Pinners do, that’s who! While most people are focused on what to pack for their beach trip, Pinners are saving Pins for the perfect pumpkin pie.
45% of Pinners plan for holidays at least 60 days out, which is 21% higher than the general population. These eager event enthusiasts typically start saving Pins four months before an event and increase Pinning activity up until the big day. That’s probably because Pinners love to party: They’re 2x more likely to celebrate events and holidays in the first place.
With a little bit of planning of your own, you can use Pinterest to create an effective marketing strategy around events for your business.
Follow these tips to get started:
Start event-related promotions on Pinterest before moving to other platforms to reach an audience with a planning mindset first
Take advantage of Pinners’ long planning cycle by launching Pinterest campaigns well ahead of seasonal events
Don’t worry if you feel like you're behind—Pinners continue saving ideas for seasonal moments right up until the last minute
Use the Pinterest planning calendar as a guide to post the best content at the best times
—Emma Dunbar, currently saving ideas to Sweet tooth