“We’re thrilled to kick off the first of many collaborations with Pinterest to show users just how uniquely aspirational social good can be.”
On Pinterest, people are inspired to act on the ideas they find. Some 84% of people say Pinterest helps them learn new things, like tips on food storage and waste reduction. That makes Pinterest a perfect fit for this campaign.
Pinterest is one of the largest food sites in the US, with 36 million people saving more than 2.7 billion food-related Pins last year. “We’re excited to work with the Ad Council and use our reach and unique consumer insights to drive awareness and engagement for this campaign,” says Pinterest Head of Global Partnerships Jon Kaplan, who joined the Ad Council’s board last year.
We’ll continue to develop pro bono campaigns with the Ad Council, its agency and content partners throughout 2017. The partnership’s future initiatives will test unique Pinterest ad products like Promoted Video and different targeting strategies.