We’ve heard that for many businesses, one of the top goals for being on Pinterest is to get discovered. From setting up the Pin It button to writing good Pin descriptions, there’s tons of ways you can make yourself more discoverable, but at Pinterest, we know that it’s also up to us to help you grow your audience.
Today we’re rolling out a couple changes to search that will make it easier for people to find you on Pinterest. Together, these small changes will make a big difference in the way Pinners search (and discover) your business:
Before, search results for Pins, Pinners and boards were separated, hidden behind different filters. Now, as someone starts typing we’ll automatically show Pins, Pinners and boards we think they might be looking for, which helps Pinners get to your content with one simple tap.
Since we’ve started, we’re already seeing that over twice as many people are successfully finding Pinners and boards to follow.
Hate misspellings? We do too—12% of Pinterest searches have a spelling error. But now, even if somebody thumbs something that doesn’t sound quite right, we’ll show results for what we think they’re looking for. That way they see better results, and if they don’t have to redo the search, it reduces the number of steps it takes for them to find you.