People come to Pinterest looking for ideas—like what to eat for dinner, what to wear to work and how to style their homes. And when someone finds an idea on Pinterest, it often leads them to something they want to buy.
This is what’s unique about Pinterest: People pivot all time from browsing for ideas to shopping and back again. To help make it easier for people to make these ideas come to life, last year we launched Buyable Pins on mobile.
Buyable Pins: some success stories
Since we launched Buyable Pins, our partners have seen some incredible results. Like Modern Citizen, a San Francisco retailer and one of our very first Buyable Pins partners. Since implementing Rich Pins and Buyable Pins across their product inventory, they’ve seen sales from Pinterest increase by 73%.
Gardener’s Supply Company is another great example. Since they started using Buyable Pins last July, they’ve seen 2 times the traffic and 2.7 times the sales over the same period in 2014. Buyable Pins are also helping them reach a younger generation of consumers on mobile, driving 22 times more mobile visits to their site than any social platform.
It makes sense that sales are going up. According to recent data from Mary Meeker, 55%of people say Pinterest is a place for shopping. Only 12% say that about social networks.
We’ve also learned a lot about how people on Pinterest shop, and we’ve used these insights to develop some new products that we’re launching today.
Buyable Pins are coming to the web
Studies show 84% of people who shop from their phones also shop on their laptops. That’s why we’re making Buyable Pins available on the web.
Some people even prefer to go into the store to buy stuff they find on Pinterest. In fact, 93% of people say they use Pinterest to plan for purchases and another 87% have made a purchase after seeing a product they liked. And according to a recent study by Oracle Data Cloud, when a business uses Promoted Pins, they see 5x more in-store sales compared to the industry average.
Which is great news for businesses like yours. When people save your products on Pinterest, it’s more likely to lead to a purchase—whether they buy on Pinterest, click through to your website or head into your store.
A versatile new shopping bag
We’ve also added a new shopping bag. As people switch between their phone and computer, now they can add multiple products from different merchants. And it’s all right there with them whenever they’re ready to check out.
New merchant profiles
Now when customers visit your profile, it’s easier for them to discover new products that fit their tastes—from what’s new to what’s on sale to what’s popular on Pinterest.