Pinterest: Millennials’ guide to life

3 millennial women

From Pin to purchase

Millennials aren’t just searching for information and saving Pins—they use Pinterest to inform buying decisions. 83% of millennial Pinners have made an in-store purchase after being influenced by Pinterest versus 72% of general Pinners. Additionally, online purchases were made by 67% of millennial Pinners influenced by Pinterest versus 52% of general Pinners.

The bottom line: To reach a millennial audience, include Pinterest in your marketing mix.

—Edwin Wong, currently saving ideas to Robotech