Millennials were raised in a socially-networked, digital media-filled world. They’re accustomed to instant access to information and frequently use Pinterest to find what they’re looking for. In fact, 79% of millennials said that “Pinterest is a guide to life and a place to teach me how to do things.”
Millennial Pinterest users are interested in everything from beauty tutorials and life hacks to unique recipes and fashion finds. For this tech-savvy group, we’ve seen Pinterest complement and even replace traditional media such as websites, magazines and television as a trusted source of information.
Based on our survey results, take a look at how millennials use Pinterest compared to major media sources when searching for food, fashion or beauty content: