Heading to the movies during the holidays with family and friends is an age-old tradition and the box office scores are here to prove it. In 2016, the domestic box office topped $11.4 billion—with the month of December realizing a 67% increase in traffic over the previous year.1 This year’s numbers are projected to go even higher.
Pinterest takes a center seat in helping people make holiday entertainment plans, whether they’re watching at home, going to the theater or giving gifts. 38% of Pinners like to save entertainment ideas to boards like “Movies I want to see” or “Movies for my kids.”2 Many others enjoy giving Blu-Rays, DVDs or digital gift cards as gifts.
It’s important to inspire people on Pinterest as they start planning for the holidays. You’ll be able to reach them early, get on their gift-lists and make sure they don’t miss out on your must-see title by promoting Pins in Home Feed and search results.
Consider these three tips to reach entertainment shoppers and experience seekers this holiday season.
“38% of Pinners like to save entertainment ideas to boards like “Movies I want to see” or “Movies for my kids.”
Have fun with your creative! Show Pinners how digital gift giving can stretch beyond just buying a gift card. You might use Promoted Pins to show users how to create unique gifts, like a gift basket that includes popcorn and candy along with your popular holiday titles.
Creative assets should always be easy to read and view. Consider stacking multiple images to create vertical Pins. Here’s a great example from A Bad Moms Christmas. When posting videos and other entertainment-related content, be sure to include subtitles to maximize impact using the new autoplay Promoted Video format.
Looking for more ideas? Check out how Legendary Entertainment and STARZ have used Pinterest to reach movie-goers and drive tune-in. Or read our recent holiday guide for a detailed report about holiday trends, shopping behaviors and more!
—John Gray, saving ideas to Home Theater Ideas
1Box Office Mojo
2Pinterest internal data 2016
3Pinterest internal data 2017
4Pinterest internal data 2017