“38% of Pinners like to save entertainment ideas to boards like “Movies I want to see” or “Movies for my kids.”
Have fun with your creative! Show Pinners how digital gift giving can stretch beyond just buying a gift card. You might use Promoted Pins to show users how to create unique gifts, like a gift basket that includes popcorn and candy along with your popular holiday titles.
Creative assets should always be easy to read and view. Consider stacking multiple images to create vertical Pins. Here’s a great example from A Bad Moms Christmas. When posting videos and other entertainment-related content, be sure to include subtitles to maximize impact using the new autoplay Promoted Video format.
Looking for more ideas? Check out how Legendary Entertainment and STARZ have used Pinterest to reach movie-goers and drive tune-in. Or read our recent holiday guide for a detailed report about holiday trends, shopping behaviors and more!
—John Gray, saving ideas to Home Theater Ideas
1Box Office Mojo
2Pinterest internal data 2016
3Pinterest internal data 2017
4Pinterest internal data 2017