Pinterest expands resources for small businesses

Image of baker

Here are some additional tools and resources from Pinterest to help small business owners and their employees:

Everyday inspiration


  • Stay Safe. Stay Inspired. board: A collection of the best content on Pinterest to help Pinners manage the situation and feel their best  
  • The Pinterest Shop: A destination where people can discover and buy products from creators, makers and small businesses

Tools for online businesses

  • Verified Merchant Program: Free program providing more exposure for your business by showing shoppers your profile and Pins met Pinterest guidelines 
  • Product Catalogs: Tool making it easy to upload your full product catalog to Pinterest and easily turn your product listings into shoppable Pins

Educational resources


These are tough times for all of us, and especially for small businesses. We’re encouraged by the 335 million Pinners around the world who are also doing what they can to support the small businesses that fuel our local communities. 

Pinterest searches for “support small business” recently increased over 350%, as Pinners look for individual makers and companies to shop online.2

"Small businesses are pivotal to our economy and pivotal to Pinterest,” says Ben Silbermann, Pinterest’s CEO and co-founder. “Their goods and services inspire people all over the world to create the lives they love.” 

We'll continue updating this collection with other small business resources as they become available. 

We love hearing stories about how Pinterest has made an impact on small businesses. If you’re interested in letting us know, please share your small business story with us!

—Sarika Sangwan, saving to home office decor


1US Small Business Association, Jan, 30 2019

2Percent increases are calculated using global searches over the two week period of 3/4/20 - 3/17/20 compared to the two weeks prior (2/19/20 - 3/3/20)