Pinterest expands Marketing Partners with creative specialty

Monitor with pin
Alex Guttler and Jyri Kidwell
Heintz gif
Alex Collmer,
Founder/CEO VidMob
“Pinterest is leading the way with visual discovery and we know that high quality creative is what drives engagement and performance, so we couldn't be more thrilled to partner with Pinterest on this journey as a Pinterest Marketing Partner.”
Designed and built for Pinterest

Since Pinterest is visual and personal, creating good Pins requires a special touch. With our new PMPs, marketers get access to teams already trained by the Pinterest Creative Strategy team on our best practices. These teams have created thousands upon thousands of Pins to date and are now ready to help businesses make more.  

With the new tools from these PMPs, brands can tap 10,000+ designers, editors, copywriters, photographers, videographers, and creators. There are tools to manage briefs, assets, style guidelines and feedback. Now making high-quality Pins can happen faster than ever before.

Dave Fall,
CEO Brand Networks
“Brand Networks is excited about the year on year growth and impact we are witnessing in key verticals on Pinterest; we couldn’t be more bullish about the opportunity for advertisers.”
From idea to action

90% of weekly Pinners use Pinterest for purchase decisions.1 In fact, 78% of people say that  content from brands is useful.1 And with Creative PMPs, advertisers can quickly get from idea to creating campaigns that get people to try and buy. Our PMPs can deliver finished Pins directly to advertiser boards so they can be used in ad campaigns.

We’re thrilled to add this fifth specialty to our Pinterest Marketing Partners program. If you’re interested in working with our Marketing Partners, please search our directory for a partner that fits your marketing goals.

 

— Alex Guttler and Jyri Kidwell, saving ideas to Sneakers

 

 1Gfk, US, Multi-vertical Pinterest in the Path to Purchase among its Weekly Users, Dec 2017