Wedding bells are ringing and Pinners are Pinning everything from bridal bouquets to groomsmen’s gifts. Weddings offer the perfect marriage (get it?) of all things Pinterest is known for best—food, beauty, fashion and DIY decor—so it’s no surprise there are 3 billion wedding Pins on Pinterest.
Wedding Pinners fall into two distinct categories: Dreamers and doers. The dreamers are casual wedding planners saving Pins for their fantasy wedding, while the doers are engaged and finalizing details for their upcoming nuptials. Members of each group have created at least one wedding board, but the majority (69%) are causal wedding Pinners who are not yet engaged.
For casual wedding Pinners it’s all about the bridal look. They dream of white lace and silk by saving more than 704 million wedding dress Pins and 301 million Pins featuring gowns. And they’re hoping someone puts a ring on it with 276 million Pins of dream diamond rings. Of course, a fantasy wedding wouldn’t be completely without the perfect hairstyle: These Pinners have added 235 million bridal hair Pins.
Speaking of hair, updos are so 2015—we’ve seen a 130% increase in the number of Pins about down hairstyles compared to last year. Also trending are dresses from Mon Cheri (1.5x increase year over year) and sequin bridesmaid dresses (1.6x increase year over year).
What your business can do: Encourage the casual wedding Pinner to dream big by creating Pins of over-the-top gowns, unique reception ideas and glamorous hairdos, and they are likely to turn to you when it’s time to make their wedding dreams come true. See how companies like Green Wedding Shoes and Martha Stewart Weddings inspire the hopeful wedding dreamer.
Engaged Pinners are focused on details that will make their wedding day perfect and personal.
Before walking down the aisle, these Pinners find inspiration from 1.4 billion wedding idea Pins. And it seems choosing a centerpiece may be almost as big a commitment as the marriage with 243 million Pins on this topic.
From ranunculus to roses, flowers are also popular with 236 million Pins saved. Other interests for betrothed Pinners include bridesmaids (232 million Pins) and color themes (126 million Pins).
So what new trends are these engaged Pinners saying “I do” to? Pins for glitter balloons and laser cut invitations each increased 1.5x year over year. Another popular trend we’re seeing is guest book trees with 1.4x more Pins added this year compared to last.
What your business can do: Offer practical advice and ideas to engaged Pinners for all of their wedding day details by creating boards that cover everything from engagement photos to the wedding vows. See how companies like Weddington Way and Belle Magazine help these Pinners tie the knot.
Kevin Choy, currently saving ideas to Vroom Vroom I Super Cars