Our letter to creators: Inspire the world to act, not just double-tap

Picture of creators

Ideas for the world to act on

That’s why, starting today, Pinterest is launching a new program to lift up and empower the kinds of creators who make and share ideas to act on.

With this new program, you’ll have more ways to tell your stories. It’ll be easier for you to show your work—share your process. And you’ll see great examples of this from a new class of makers, doers, inventors and challengers that we’re highlighting. Creators on a mission to get people to stop double tapping and actually create something.


Make the world make

Pinterest’s latest campaign, “Make the World Make,” celebrates 10 genre-defying creators. And not just the things you make, but the things you make us feel. Floral arrangements that can lift up culture. Desserts that can challenge societal norms. Outfits that turn insecurities into boldness, makeup that starts a conversation, a workout that accepts no excuses. And you’re already sharing the kinds of ideas that make me excited to step away from my keyboard, and roll up my sleeves.

Be a Pinterest creator

But this isn’t just about celebrating a few creators. This is an invitation to all creators. The only way we’re going to make it through 2020—or, hell, any year after this—is by flooding the internet and our lives with as many courageous, thrilling and immediate ideas as we can. That’s why, we’re hosting our first Pinterest Creator Festival, a digital event where we'll educate, celebrate and inspire you to (hopefully) create on Pinterest.

We hope that everyone who sees this new work, tries a new Story Pin, or joins our festival, will carpe this diem. And every diem after this. Because there’s a huge audience out there, looking for compelling ideas—for what to make for dinner, or to make a plan, or to make their life better—and they could find yours. You just have to make it.

Make the world make.

—Andréa Mallard, currently saving to Wallpaper A-Go-Go