We kicked off the week with a keynote at the Palais des Festivals with Pinterest Co-Founder Evan Sharp, in conversation with Colleen DeCourcy, Wieden + Kennedy’s Chief Creative officer. They discussed how to stay on top of your creative game. Both agreed it’s important to set aside time to think big–and that creativity is a mindset you need to make room for. “You can have a great idea really quickly,” said DeCourcy. “It’s about the space you create around it.”
Throughout the week we brought Pinterest to life on the Pinterest Pier, helping people discover and do new ideas in real life. We hosted a series of interactive “Tasteshops” to inspire people to connect with their creative side. Tasteshops covered topics like creating the ultimate travel survival kit, and designing custom sneakers based on inspiring Pins.
The Pinterest Pier was a hotspot for great talks, too. Attendees who dropped by our space heard from people like Complex Networks’ Rich Antoniello, fashion brand co-founder Rebecca Minkoff and The Points Guy Brian Kelly. During the Cannes Lions, we also announced a partnership with women’s lifestyle brand FabFitFun, which includes releasing a box of special edition products, based on Pinterest 100 trends.
During the week, the Pinterest team loved hearing people’s thoughts on the ad industry, and beyond. Here are some of our favorite takeaways from our week at Cannes:
1. Colleen DeCourcy, Chief Creative Officer, Wieden + Kennedy: “Culture isn’t a monolith anymore. The one thing that everyone relates to is really hard to find.”
2. Steve Babcock, Chief Creative Office, VaynerMedia: “The phone is really the new television and the platforms are the channels. And to think of it that way is to sort of think of brands as media networks.”
3. Marla Kaplowitz, President and CEO, 4A’s: "The simplest ideas win. And it’s all about the insight. If you can communicate that easily and visually, I think that really is very powerful."
4. Andrés Ordóñez, Chief Creative Officer, Energy BBDO: “We’re shifting from being storytellers to story makers. Storytelling is not dead. It’s more about how do we now go make it and figure out how we share it.”
5. Brian Kelly, The Points Guy: “Whenever you’re starting something interesting, people tell you that you’re stupid. That’s when you know you’re onto something.”
This year was especially meaningful for me since I got to serve on the jury for the inaugural Social and Influencer awards. It was such a great experience to see visionary work and meet more of my peers from around the world.