Oracle Data Cloud’s study proves Promoted Pins drive in-store sales

Oracle Data
Oracle Insights

But keep in mind that when someone saves a Pin, they’re also distributing content. Each time someone saves a Pin, it spreads to their followers and more. According to Oracle Data Cloud, those earned media impressions double the incremental sales lift of paid impressions — campaigns are effective for people even if they didn’t get a specific paid impression. The study also found that more engaged Pinners are even more likely to have strong buying behavior. People who engage with Promoted Pins are 12% more likely to be buyers of that brand.

Together, these results prove that there’s a powerful connection between behavior on Pinterest and behavior offline, but it’s only the beginning—we’re excited to see more results from the partnership with Oracle Data Cloud.

—Angela Reynar, currently saving ideas to summer dinners