Starting today, we're making a new format, Promoted App Pins, available to all advertisers. Promoted App Pins are an effective way for people to discover your mobile app, right when and where they’re looking for it.
Get your app discovered
With millions of apps to compete with in the app stores, it can be difficult to get the level of interest necessary to lead to significant downloads. On Pinterest, we make it easy for people to discover fresh ideas and get inspired to do the things they love. With Promoted App Pins, Pinners will find mobile apps designed to meet their needs, mixed right in with the compelling content that keeps them coming back.
“Initially, we considered using Pinterest only for brand awareness by driving traffic to our website. But last year we started testing Promoted App Pins for our direct-response objectives, and we’ve been meeting our performance goals. Since then, we’ve more than doubled our Pinterest spend.”
Layne Cox, Head of Growth and User Acquisition, Ibotta
Receive downloads with a high lifetime value
People come to Pinterest for help when they’re planning to reach new goals—like getting healthier or decorating a new home. When they find an app that can help, they don’t just download it, they continue engaging with it over time.
Our tests showed that you’ll get downloads from people ready to make the most of your app—now and into the future—leading to more in-app actions, like signing up for your services and making additional purchases.
"Pinterest delivers the highest percentage of loyal users across all iOS acquisition partners for Stash."
- Annica Lin, Acquisition Manager, Stash
See strong performance, no matter what you have to offer
With so many Pinners interested in things like food, style, travel and beauty, apps designed with those interests in mind do well on Pinterest. And Promoted App Pins can deliver results for apps in the personal finance and casual gaming categories as well. During our test, more than 70% of advertisers successfully reached their install goals using Promoted App Pins.
“In a market where many new mobile ad vendors offer minimal differentiation, Pinterest stands out. Thanks to audience and targeting capabilities, we were able to significantly increase yields for Gordon Ramsay DASH through Promoted Pins.”
- John Parides, Head of User Acquisition, Glu Mobile
All businesses can take advantage of Promoted App Pins through Pinterest Ads Manager or Pinterest Marketing Partners. Thanks to our mobile measurement partnerships—Appsflyer, Tune, Adjust, Kochava and Apsalar—you can easily get reports on downstream installs. You can start creating Promoted App Pins today, or contact us and a Pinterest ad expert will help you get started.
—Mike Bidgoli, currently saving ideas to Little Man