New Year, New You
Every New Year brings with it the promise of a new beginning and a fresh start. And as everyone knows, making resolutions is easy, it’s sticking with them that’s the hard part. Every year, more than 40% of Americans make New Year’s resolutions, yet less than 10% of people feel they’re successful in achieving them.1
Pinterest is a place where people come for inspiration about what to aspire to in the New Year, and also for the encouragement to stay focused and achieve their goals.
Some 18 million Pinners engage with New Year-related content on Pinterest each year, saving some 63 million ideas.2 61% of Pinners say Pinterest is where they find ideas to be their best selves.3 Top resolution categories on Pinterest that matter for brands include Health/Food, Home/Organization, Style, Travel and Beauty/Skincare.
Pinterest helps Pinners turn their resolutions into tangible goals organized within boards. Achieving a resolution is a year-long process, and Pinners can use monthly planners on Pinterest to ensure they are making progress. They can also collaborate on goals with friends and family by sharing and building boards together. By tapping the “tried it” checkmark, they can show others once they’ve accomplished a goal.