Since Pinterest Lens beta made its official debut, lots of people have been giving it a try—in fact, the number of Lenses has tripled in the last month alone. Lens already recognizes over a billion objects, and people have been posting their Lenses, from the wins (cherry tomatoes! hanging rattan chairs!), to the not-so-wins (used tissues as a wedding accessory?!).
Along the way, we’ve been learning from our Pinners helpful hands-on teachings, listening to feedback and tinkering behind the scenes to improve the whole point-tap-whoa experience. Here are just some of the new improvements we’re starting to roll out today.
Lens now speaks QR! Pinners simply point Lens at your latest QR campaign to instantly jump to whatever website or Pinterest board it’s linked to—no need to even need to tap.
As our visual discovery technology continues to improve, there are even more ways for people to find products and ideas they love—including things they didn’t even know about before. While ad placement isn't available in Lens beta just yet, there are a number of things you can do to make your brand more useful and actionable right now:
If you already use QR codes as part of your strategy, consider driving them to your Pinterest board, account or website to inspire your audience with ideas from your brand.
Give Lens a try! Lens some of your products to see if they’re recognizable. If Lens stumbles, tap + to help it learn.
Kelei Xu, Software Engineer, has been Lensing ideas for Places to Travel