Lens now speaks QR! Pinners simply point Lens at your latest QR campaign to instantly jump to whatever website or Pinterest board it’s linked to—no need to even need to tap.
As our visual discovery technology continues to improve, there are even more ways for people to find products and ideas they love—including things they didn’t even know about before. While ad placement isn't available in Lens beta just yet, there are a number of things you can do to make your brand more useful and actionable right now:
If you already use QR codes as part of your strategy, consider driving them to your Pinterest board, account or website to inspire your audience with ideas from your brand.
Give Lens a try! Lens some of your products to see if they’re recognizable. If Lens stumbles, tap + to help it learn.
Kelei Xu, Software Engineer, has been Lensing ideas for Places to Travel