New updates! Lens beta gets better and better

New updates! Lens beta gets better and better
Kelei Xu

Since Pinterest Lens beta made its official debut, lots of people have been giving it a try—in fact, the number of Lenses has tripled in the last month alone. Lens already recognizes over a billion objects, and people have been posting their Lenses, from the wins (cherry tomatoes! hanging rattan chairs!), to the not-so-wins (used tissues as a wedding accessory?!).

Along the way, we’ve been learning from our Pinners helpful hands-on teachings, listening to feedback and tinkering behind the scenes to improve the whole point-tap-whoa experience. Here are just some of the new improvements we’re starting to roll out today.

Get a quick response on QR codes

Lens now speaks QR! Pinners simply point Lens at your latest QR campaign to instantly jump to whatever website or Pinterest board it’s linked to—no need to even need to tap.

Lens multiple things at once

Lens has always been able to pick out different elements in whatever scene you point it at, but now it’s even easier to search between multiple objects. Now when someone Lenses their friend’s head-to-toe street style, or their living room, they just tap a guide to narrow your search and dive deeper into more relevant ideas, perhaps even something your business provide!

Shortcut right to Lens

People have been enjoying the speedy app shortcuts for Android for a few weeks now. Starting today, now folks with iPhones have them, too. Pinners can press the Pinterest app to see shortcuts that jump right to Lens, Explore, Search or Saved ideas.

How your business can be a part of it all

As our visual discovery technology continues to improve, there are even more ways for people to find products and ideas they love—including things they didn’t even know about before. While ad placement isn't available in Lens beta just yet, there are a number of things you can do to make your brand more useful and actionable right now:

  • If you already use QR codes as part of your strategy, consider driving them to your Pinterest board, account or website to inspire your audience with ideas from your brand.

  • Upload your product catalog to Pinterest and make sure your website has the Save button so more of your products are available to appear in results.

  • Give Lens a try! Lens some of your products to see if they’re recognizable. If Lens stumbles, tap + to help it learn.


Kelei Xu, Software Engineer, has been Lensing ideas for Places to Travel