Pinterest analytics is getting a refresh! Many of you have asked for more detailed insights to help you figure out what to Pin, and this new version will help you do just that.
In addition to seeing what people are Pinning from your website, you’ll also be able to see how Pins from your Pinterest profile are performing. We’ll tell you which of your Pins and boards are driving the most impressions, clicks and repins. We’ll also clue you in to Pins that drive engagement across different platforms.
You’ll be able to see the updated analytics tool on analytics.pinterest.com. We’re rolling it out slowly to make sure everything works, but all business accounts should get access soon.
Don’t have a business account? Sign up and start adding your own Pins. You’ll need a business account to use both of these new tools.
Thanks again for being part of Pinterest.
—Jason Costa, currently saving ideas to Big Sur