New tools for businesses

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Do-it-yourself Promoted Pins

We’re continuing our paid tests of Promoted Pins in search and category feeds. Now, we’ve added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website. These Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com.

We’re testing the tool out with a small group of businesses, including vineyard vinesNicole Miller and Shutterfly

We want to collect lots of feedback from US-based companies in this test. If you’d like to try Promoted Pins, sign up. We’ll be in touch when we’re ready for you to get started.

New and improved analytics

Pinterest analytics is getting a refresh! Many of you have asked for more detailed insights to help you figure out what to Pin, and this new version will help you do just that.

In addition to seeing what people are Pinning from your website, you’ll also be able to see how Pins from your Pinterest profile are performing. We’ll tell you which of your Pins and boards are driving the most impressions, clicks and repins. We’ll also clue you in to Pins that drive engagement across different platforms.

You’ll be able to see the updated analytics tool on analytics.pinterest.com. We’re rolling it out slowly to make sure everything works, but all business accounts should get access soon.

Don’t have a business account? Sign up and start adding your own Pins. You’ll need a business account to use both of these new tools.

Thanks again for being part of Pinterest.

—Jason Costa, currently saving ideas to Big Sur