Targeting your ads is important—it’s how you can effectively get your leather tote noticed by a new grad searching for a work-ready bag, or how you get an aspiring home chef to try your dumpling recipe. And starting today, targeting on Pinterest is even more powerful.
In addition to targeting Promoted Pins based on Pinners’ interests, search keywords, device, location and more, you can now also target Promoted Pins using your own business data. This lets you combine what you know about your customers with what we know about people on Pinterest. So the next time the customer who bought your leather tote browses Pinterest, you can show them another bag from your latest product line.
If you use the Pinterest Ads Manager, you’ll now be able to create and target in 3 new ways:
- Customer list targeting: Target existing customers using emails or mobile ad IDs
- Visitor retargeting: Reach people who’ve visited your site
- Lookalike targeting: Reach a larger group of people who look and act similar to your audience
Businesses who work with one of our Marketing Developer Partners will be able to target these audiences by the end of the month. To make it easier for you to onboard your data, we’re also working with Epsilon and LiveRamp.