New study shows how to reach Pinterest’s fashionistas

New study shows how to reach Pinterest’s fashionistas
1. Show how your products translate to everyday use
  • Pins that showed someone modeling the clothing or accessories led to a 115% higher checkout rate than Pins that showed products on their own. Pinners want to see how products look on an actual person to get a better sense of fit and style.
  • Showing products in real-life settings helps Pinners imagine how they’d incorporate the look into their own lives. In our study, real-life settings led to a 30% higher click rate and 170% higher checkout rate than Pins that showed products against a plain or textured background.
2. Put your call to action in the Pin description
  • Pins with calls to action in the description had 30% higher checkout rates and 60% higher click rates. Meanwhile, Pins with calls to action in the text overlay had 42% lower save rates and 50% lower checkout rates. Putting too much text over the image makes the Pin looks cheap and detracts from inspiring imagery.
3. Pique Pinner curiosity about your full product line
  • Pins that show multiple styles or colors of the same product get Pinners excited to see more. In our research, multi-product pins saw a 65% higher click rate and a 50% higher checkout rate.
  • Images with branded product placement had 60% higher click rates because they set the scene for a brand’s vision, and make Pinners want to learn more about the brand.  

With Fashion Week fresh on Pinners’ minds, now is the perfect time to try some new Promoted Pins. Whether you sell ball gowns or casual t-shirts, these insights will help you make Pins that really turn fashionistas’ heads.

—Xenia Nosov, currently saving ideas to -NYC-