New Promoted Pin options to help you reach your goals


1. Increase brand awareness

To help you get discovered, we’re launching a few new features:

  • Cinematic Pins are our newest, most beautiful type of Promoted Pin. Controlled through scrolling, these motion-based Pins are true thumb-stoppers


Lots of brands are already on board. Our launch partners include Gap Inc. (Gap, Old Navy and Banana Republic), L'Oreal USA (L'Oreal Paris, Maybelline and Garnier), Nestlé (Outshine, Buitoni, Dreyer's), STX Entertainment’s new movie The Gift, Target, Unilever (Suave), Visa Checkout, Walgreens and Wendy's.

  • New audience targeting, which lets you target Promoted Pins based on interests, personas or life stages like millennials, foodies and travelers.

2. Understand what Pinners intend to do

To know if your audience thinks your content is save-worthy, it’s best to measure their engagement through repins, closeups and clicks. In addition to our existing premium CPM and CPC Promoted Pins, we’re now rolling out a cost-per-engagement (CPE) model that’ll help you track future intent.

3. Help people take action

80% of Pinners use Pinterest on a mobile device and that number grows every day. To help them do even more when they’re on the go (and get more installs on your app), we’re making our App Pins promotable. In the coming months, App Pins will be available on a cost-per-action (CPA) basis.

Ready to get started?

We want you to have a great start with Promoted Pins, which is why we’re offering a few new services that make it easier to create great, promotable content.

The Pin Factory is our Pin creative studio for brands. For a minimum spend, we’ll create beautiful, helpful Pin images and descriptions that get you results.

Or, if you want to manage your content creation, you could work with one of our recently announced Marketing Developer Partners, who help you publish your content to Pinterest.

We’re thrilled about these new products and offerings—all of which will start rolling out to U.S. businesses this summer.

—Tim Kendall, currently saving ideas to sailing