New profile, new insights, new ways to get discovered

camille styles

People come to Pinterest actively looking for ideas to try and buy. And the best ideas come from businesses like yours. To make it even easier for you to connect with your ideal customers, today we’re rolling out a new business profile that gives you more control over how your brand appears on Pinterest.

Customize your profile cover

Your new profile has a dynamic cover image that lets you highlight the content you want your customers to see first. You can show your latest Pins, pick a specific board to spotlight, or just focus on the most recent Pinterest activity from your site. Whatever option you pick, we’ll make sure the Pins in your cover image are always the latest and greatest.

Reach beyond your followers

At the very top of your profile, you’ll see a new helpful stat—monthly viewers. This tells you the total number of people who saw your Pins in the last 30 days, so you and the people who visit your profile can see how far your influence extends on Pinterest.

And remember, you can always promote your Pins so they’re seen by people who are actively looking for products and services like yours.

More ways for people to find your content

We recently introduced a new dedicated space for people to discover more ideas from the people and brands they care about (like you!). The new Following tab lets your followers see your latest Pins, in the order you save them.

Your followers are your biggest fans on Pinterest, and they're the first to see your ideas. They're also first to weigh in on which content they love most. The more they engage with one of your Pins, the more it gets shown in other places across Pinterest—like search results, feeds and recommendations—for millions of other Pinners to discover.

The Following tab also has built-in ways for people to find new profiles to follow—which helps you build an even bigger, more engaged audience on Pinterest.

We’ll be rolling these updates out over the next couple months. We can't wait to see what you do with your new profile—and if you need any help getting set up, check out our best practices!

–David Temple, currently saving to An Incomplete Board of Awesome Things