New notifications help businesses get discovered

news notifications phone screen

We just rolled out a new section of Pinterest notifications called “News.”

The News tab gives you a snapshot of what’s new with all the different Pinners, brands and boards you follow. You’ll also get updates from your Facebook friends on Pinterest. With News, you can discover things like the latest projects people are collecting Pins for or interesting businesses they’ve found to follow. (The one thing you won’t see are Pins that people save to their secret boards—as always, those are totally under wraps.)

Now, when your business adds a Pin, creates a new board, likes or follows something, people who follow you will see these updates in their notifications. They’ll also be able to click through to see or engage with that content further. And if they repin, follow or like something of yours, their actions will show up for their followers and Facebook friends on Pinterest.

We hope this new feature helps you reach more people. Check out our best practice guide for tips on creating more engaging content on Pinterest.

— Christie Bienemann, currently saving ideas to​ Kitchen Love