When someone engages with one of your Pins, they’re sending out a strong signal of intent. That’s because people save and click Pins they’re considering for their future projects and plans.
Pinners often consider Promoted Pins in their future plans: with engagement rates of 2-5%, Promoted Pins exceed industry benchmarks.
Starting today, you can create an engagement campaign with Promoted Pins to reach people while they’re figuring out what to do next. You pay for each engagement (a closeup, repin or click) on your Pin.
We’ve also updated the look of ads.pinterest.com, now called the Pinterest Ads Manager. You can see at-a-glance stats across all your campaigns to track performance, plus you’ll also get reminders for any actions you need to take to optimize your Promoted Pins.
Please note: Promoted Pins are only available in the U.S. at this time. If you’re in the U.S. and still don’t have access, join the waitlist.
—Joy Ho, currently saving ideas to Home Decor