Music fest fashion: From Pin to purchase

Music fest

Music festival season is almost upon us, which means it’s time to bust out the flowers, flashing lights and body art. And Pinners everywhere are catching festival fever—especially those en route to music meccas like California, Texas, Florida, New York and Illinois.

So what looks will they be rocking from Lollapalooza to Coachella (and every fest in between)? Here’s what’s hot, from head to toe:

Flower crowns are a blossoming trend, up 24% over the last twelve months. They’re part of larger Bohemian aesthetic that’s seen a 44% bump in popularity over the past year.

Meanwhile, judging by the surge of interest in crop tops (up 132% over last year), halter crop tops (up 59%), and crop top bikinis (up 56%), midriffs will be getting a lot more sunshine this season. Which raises the question: how best to accessorize?

Pinners have the answer: belly chains and body chains, which are up 42% and 37%, respectively. (Body chains alone account for 3.1 million Pins!) Pinners are also loving flash tattoos, a staple trend that’s seeing a 22% year-over-year increase.

Finally, even footwear is getting a little flashier this festival season: light up shoes are literally lighting up the boards at a rate of 188% over last year!

From Pin to final purchase

Pinners aren’t just saving these festival-worthy looks—they’re ordering them on the spot. Buyable Pins are making it possible for them to snap up those perfect flash tats, crops tops and light up sneakers right from the Pinterest platform!

This is a big moment for music festival style: you can make the most of it by promoting Pins that riff on this trend and by adding Buyable Pins of your own.

—Vaishali Parekh, currently saving ideas to Adventures of V: Portland edition