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Love is in the air–and not just because it’s Valentine’s Day. January through March are the busiest months for wedding planning as newly engaged couples start to plan. But instead of following the status quo, today’s brides try to make a statement. They want every detail to convey their personality and taste, from what they wear to the party’s stemware.

This focus on individuality means there’s lots to do before “I do.” Every year, 40 million people turn to Pinterest for guidance across the wedding planning journey.1 They start using Pinterest earlier than other wedding sites, when they’re still in discovery mode and looking for ideas that spark their interest.2 Over time they move into decision-making mode and use their favorite Pins to bring their vision to life.  

A recent study with research firm DeepFocus showed that Pinners are more involved wedding planners than non-Pinners.3 They put more thought...

Today we’re launching 3 new visual discovery tools that reinvent how people find ideas. Now along with being able to type in a search, people can also use anything they see—both on Pinterest and out in the world—as a jumping off point for discovering great products and ideas from businesses like yours.

People come to Pinterest looking for ideas for everyday life (what to eat, what to wear), big life events (planning a honeymoon, running a marathon), and everything in between. And inspiration can strike at any time. Someone might come here looking for recipes, then stumble upon kitchen ideas. And suddenly they’ve found a new backsplash, or a wall color they want to try. That’s the magic of Pinterest: Everything’s visual, so it’s easy for people to spot the ideas they love.

As they explore what ideas are out there, they go from open-minded discovery, to collecting different options...

Over 150 million people a month use Pinterest to plan everything from tomorrow’s lunch to next year’s round the world adventure. People love saving and searching for inspiration on Pinterest. Discovering ideas is easy here because everything’s visual, including search results. Even when they can’t put it into words, people know a good idea when they see it.

Today, we're excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services. We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options. And we’re continuing with our ongoing commitment to promote relevant content that makes Pinterest better for everyone.

Here's some of what makes Search Ads on Pinterest so effective:

Pinterest is visual

We have over 75 billion Pins...

The Big Game is right around the corner, but people on Pinterest have been planning bites, cocktails and decor for their game day get-togethers for weeks now. Whether they’re in it for the football, food or funny commercials, there’s a good chance they’ll be watching from a snack-packed house party. We like to call this homegating. And since Pinners have saved 8m football party ideas, it’s clear they like to plan their homegates well ahead of time.

But planning a unique party isn’t easy, so people turn to Pinterest for their game day inspiration. Football is big on Pinterest—people have saved over 58 million football ideas. Football themed parties are on the rise, too—the number of searches for “football party food” is 3x higher than last year. As the big game approaches, Pinners are still looking for football food, drinks and decorations, which makes this the perfect time for brands...

Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns.

With the addition of ad groups, now you can:

Assign budgets and targeting to ad groups

Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives.

Align campaign budgets with marketing initiatives

Want to set a budget for a certain geographic region, product line or audience target? Ad groups make it easier to manage specific budgets within a single campaign, while still...