About a month ago, we launched audiences, which let businesses bring their own data to Pinterest to better reach the people they care about. Audiences can help drive both reach—we saw 10-30x increases in impressions in early lookalike targeting tests—and performance—we saw 3x increases in clickthroughs in early visitor retargeting tests. Here are some tips to help you see similar results for your business.
Know how targeting affects placement
Depending on how you target your campaigns, your Promoted Pins will appear in different locations across Pinterest. If you target audiences only, your Pins will serve in home feed and two categories: everything and popular. You can also layer interests, keywords, devices, genders and locations on top of audiences to target specific opportunities in search and categories.
Segment your audiences to...