More building blocks for businesses to create beautiful, actionable ideas

Jack Threads

Promoted App Pins

Discovering things on Pinterest is easy, and we’ve been experimenting with new ways to make it simple for people to take the natural next steps, too. Over the last few months, we’ve begun introducing Promoted App Pins, which help people on Pinterest discover and then download iOS apps directly from the Pin. Since they don’t have to leave Pinterest to complete their transaction, these Pins are proving to be both useful and engaging! Partners like JackThreads and Covet Fashion are already seeing great results in early tests of the new format!

One-tap Promoted Pins

This month, we’re adding to our offerings with One-tap Promoted Pins, which make it easier for people to take action on the ideas they’re most interested in. With just one tap, these Pins take people straight to the source where the content originated from! This makes it simple for Pinners to do more—like learn about your product and complete a purchase—right on your business site.

This newest addition is still in testing, but we’re already seeing impressive results for businesses like, Fossil, Topshop, Ted Baker and others who’ve partnered with us. Over time, One-tap Promoted Pins will become increasingly available to businesses with helpful, high quality ads and relevant, actionable landing pages.


Want to learn more about the types of Pins you can use to help grow your business? Check out Pinterest Ads Manager.

—Francis Larkin, currently saving ideas to Fun with Lasers