We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest. For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection preferences through Pinterest analytics.
Well today, we’re excited to announce a new, smarter analytics tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.
Explore new metrics about the people who engage with your business and what else they’re into. See your audience’s most common interests and what other businesses they follow, then tailor what Pins you add based on that.
Get advice on how to increase impressions, clicks and repins so you can refine your Pinterest strategy and reach more people.
We’ve gotten lots of great feedback about our analytics tool, and we hope this new version helps you improve how you do business—whether it’s updating your product offerings after seeing what’s popular on Pinterest, or changing how you Pin based on what’s trending with Pinners. Thanks for trying it out!
— Jason Costa, , currently saving ideas to Monks