Summer is almost here, and we’ve got the shortlist of trends rising with the temps. Our insights team dug into recent search and save data to pull out the latest emerging trends. Keep these insights in mind as you create Pins and develop new campaigns so you can tie your marketing to what Pinners want as summer heats up.
Baker boy caps AKA newsboy, cabbie or page boy, are the topper taking over, with searches heading up 327%. Everyone’s favorite accessory is back with a twist—wrist bandanas (up 275%) and ankle bandanas (up 225%) are the new way to roll. And move over nude sandals, embellished (up 150%) and fur slides (up 327%) are stepping things up in the shoe department.
Don’t have a cow—everyone’s pigging out on swineapple. That’s a pork loin or ribs cooked in a hollowed out pineapple, wrapped in bacon (because, bacon) and smoked to perfection. Searches for this meaty meal are up 230%.
Summer isn’t summer without corn on the cob, but elote (up 56%), Mexican-style street corn, takes it to the next level with cheese, mayo, lime and spices.
Your two favorite things come together with cheeseburger tots, the top saved “burger” recipe of the year, with more than 140,000 saves.
To combat the always-inside, always-plugged-in epidemic, Pinners are following the Japanese practice Shinrin-yoku, which translates to “taking in the forest atmosphere” or “forest bathing.” It’s the process of absorbing everything about nature—the sights, sounds, smells—to promote physiological and psychological health. Searches for forest bathing have soared 152%.
Pinners are making their couches a visual passport by mixing patterns from multiple destinations with mudcloth textiles (up 86%) and Kilim pillows (up 163%).
And don’t forget foodie-focused travel. The rise in travel to Cuba is piquing Pinner interest in Cuban cuisine, especially plantains (up 83%). ¡Buen provecho!
Want more travel trends? Check out our recent post about Pinners’ favorite travel ideas, and how to reach people before they book.
—Eric Wahlgren, saving ideas to Ciao Sicily