Each month, 200 million people come to Pinterest looking for new ideas to try as they design their lives. We’ve learned a ton about how they choose and categorize the ideas they love. And we use our unique insights to help Pinners discover new possibilities that are just right for them. It’s part of what makes Pinterest magical: The more someone searches, saves and explores, the better their recommendations get.
Today, we’re excited to introduce the remarkable personalization technology that powers our possibilities: The Pinterest Taste Graph. By understanding people’s evolving tastes, preferences and interests, the Pinterest Taste Graph connects the millions of people on Pinterest to hundreds of billions of fresh ideas that are just right for them. It’s how we surface the perfect ideas for each Pinner, helping them find fresh ideas to love as they move through the various stages of planning their lives.
Unparalleled human-powered insights
We’ve built the Pinterest Taste Graph on the world's largest collection of human-curated links —over 100 billion Pins—and the trillions of interactions people have with them every week. Whenever someone searches with us or saves a Pin, we refine our understanding of what they’re into.
That’s a ton of activity! And it all adds up to valuable insights about what really appeals to people on Pinterest, what interests are out there in the world, and how they relate to each other.
We really understand our audience in a totally different way than a standard search engine or social platform. Seeing the different ways millions of Pinners curate their Pinterest boards gives us a deep understanding of all kinds of people’s tastes. Plus, we can see what’s trending far in advance of other platforms.
And soon, so much more
These thousands of new interests will become more broadly available over the next few weeks through the Pinterest Ads Manager, Pinterest Marketing Partners, or a Pinterest account manager. Whether your goal is to reach Pinners who are into French street style, closet organization or vegetarian barbecue, it’ll be easier than ever to get the most out of our unique audience.
And we’ll continue adding many more interests as the Taste Graph continues to grow. As more and more people discover and save ideas on Pinterest, the Taste Graph will continue to deepen and expand. You’ll gain an increasing ability to tap into audiences, and a new way to understand who engages with your Promoted Pins.
—John Milinovich, currently saving ideas to Sous Vide Recipes