Over 150 million people a month use Pinterest to plan everything from tomorrow’s lunch to next year’s round the world adventure. People love saving and searching for inspiration on Pinterest. Discovering ideas is easy here because everything’s visual, including search results. Even when they can’t put it into words, people know a good idea when they see it.
Today, we're excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services. We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options. And we’re continuing with our ongoing commitment to promote relevant content that makes Pinterest better for everyone.
Here's some of what makes Search Ads on Pinterest so effective:
Pinterest is visual
We have over 75 billion Pins created by people saving images from around the web. Each Pin serves as a visual reference for people in discovery mode. When people go shopping in a store, visual cues steer them to the right products. Pinterest uses visual content to replicate this browsing process digitally.
Pinterest search is uniquely commercial
We see over 2 billion searches a month on Pinterest, and most of them are for products and services people want to buy.
Pinners want to discover new brands
97% of our top searches last year were non-branded, making Pinterest a great place to attract new customers.
Searching and saving starts early on Pinterest
People on Pinterest start searching as much as three months before they purchase, so your business can reach them while they’re still deciding what to buy.
Supported by a strategic new partnership
We’re also pleased to announce a new partnership with Kenshoo—a leader and innovator in digital advertising. Together with Kenshoo, we’ll bring Search Ads on Pinterest to even more leading brands and agencies, including the most advanced search marketers.
With Search Ads on Pinterest, our clients can promote visually engaging ads as consumers search for relevant products. We're thrilled to be partnering with Pinterest to provide search marketers with an innovative new way to engage earlier in the buying journey, when their customers are most open to new ideas.
— Will Martin-Gill, Chief Strategy and Development Officer
We’ve already begun testing these new features with several partners, including Barilla, eBay, Garnier, Target, The Home Depot and Walgreens. Over the coming months we’ll continue to add more businesses—working with Kenshoo and directly with our partners. If you’re interested in learning more, contact Kenshoo or your Pinterest account manager today.
Curious to learn more about search trends and how Pinterest can help your business respond to them? Check out the white paper documenting our new take on search.
—Jon Kaplan, currently saving ideas to Idaho