Introducing Pinterest's Marketing Developer Partners (MDP)


Last month, we told you about our Marketing Developer Partners (MDP), a group of developers who are building tools to help businesses optimize and scale their marketing on Pinterest.

Today, we’d like to tell you a little more about the MDPs helping businesses manage their advertising on Pinterest using our Ads API. These partners are helping brands get faster and better results across all their paid Pinterest campaigns.

The first MDPs using our Ads API are 4CAdaptlyAmpushBrand NetworksHYFNKinetic SocialSocialCode and SocialFlow. We selected these partners because they’re building tools that address the immediate needs of Pinterest marketers and share in our vision of creating a better discovery experience for Pinners.

Seeing early success

We’re already hearing lots of positive things from businesses working with our MDPs.

“We want to make eBay relevant to consumers at the moment they’re inspired to shop, and Pinterest enables us to put the right content in front of the right people,” said Jody Ford, vice president of global growth for eBay. “By working with one of Pinterest's Marketing Developer Partners, eBay can buy Promoted Pins to promote interesting trends and topics with Pinterest users, making them instantly shoppable. And we’re encouraged by early results, which have shown a significant increase in traffic from Pinterest to eBay.”

Lingerie brand Adore Me saw a 4000% increase in Pinterest-referred revenue after working with 4C, one of the MDPs using our Ads API. Learn more about how they worked together in our latest case study.

To get in touch with all of our MDPs for Content Publishing and Ads, visit the MDP home on the business site.

—Jyri Kidwell, currently saving ideas to​ Baby Boy Wonderland