We launched Pinterest Analytics last month, and we wanted to give you more information on how you might interpret the data to take action on your Pins and in your business.
We worked with DODOCase, a San Francisco-based leather goods company, to walk through a real-life example of how a business can take action on the content and audience insights gleaned from Pinterest Analytics.
Let’s get started!
Profile analytics show how Pins from your profile are doing.
Top Pins: top Pins in the last 30 days
In this section, you can see information about the people who interact with your Pins from both your profile and domain.
You can also see:
- Language (according to Pinner settings)
Where your audience is from, what languages they speak and what gender they identify with can help you target your content better. It can also help you figure out new opportunities for your marketing. You might find that you are reaching a global audience.
Interests: This is a visual look at what your followers are into. These subjects can give you ideas for your content strategy, helping you connect with your customers and stay relevant to more people.
This data reflects what’s happening with Pins from your website.