People use Pinterest to discover creative ideas and plan their futures every day. This is a huge opportunity for businesses because people need your inspiration, products and services to make their plans a reality.
Your business can Pin products, inspire Pinners and drive clicks to your website. A strong image can play a large role in driving Pin engagement. If your business website already has product images, you can start creating Pins directly from your site with our Pin It button for browsers.
Don’t have high resolution product images on your website just yet? This blog post will cover 3 simple tips for taking great product shots and teach you how to upload images to create Pins for your business.
What you’ll need:
High resolution images work best on Pinterest. If you don’t have a professional camera, don’t worry—a regular or smartphone camera set to take high resolution pictures can also do the job!
Take your product photos in a well-lit setting. Take advantage of natural light but make sure your product isn’t backlit. If you venture outdoors to take photos on a sunny day, pick a shady spot. That way, you can get ample lighting without harsh shadows.
Clear and focused
Make sure your camera is focused on the product and capturing its texture and material. If you are taking photos with your phone camera, tap lightly on the most important part of the image in order to make sure it stays sharp.
Taller aspect ratio
Take pictures in portrait mode instead of landscape. Pins with a taller aspect ratio look better in feeds and on mobile devices. Save your image in .png or .jpg format and make sure that your Pin is no wider than 736 pixels.
There’s not a single right way to present your products, so don’t be afraid to get creative! Here are three types of product shots you can try:
Upload your image
Once your images are ready, log in to Pinterest, go to the board you want to add your Pins and click the + button to upload your Pin image from your device.
Write a detailed description
Describe the product in detail and tell Pinners how they might use the product and Pin your image.