Pinterest is where people go when they’re in a spending state of mind: 55% of people use it to find or shop for a product, according to Mary Meeker’s 2016 Internet Trends report. So how can you drive more of those sales your way? In your marketing this fall, try multi-product shots that immediately draw people in and spark engagement.
Pins that feature multiple products generally get 30% higher clickthrough rates and 20%higher checkouts, possibly because they evoke curiosity and inspire people to act. (On the other hand, single-product Pins generally have higher Pin save rates—which is why it’s important to use them in addition to multi-product Pins.)