How to drive sales with multi-product Pins

Jeans coat hat outfit

Pinterest is where people go when they’re in a spending state of mind: 55% of people use it to find or shop for a product, according to Mary Meeker’s 2016 Internet Trends report. So how can you drive more of those sales your way? In your marketing this fall, try multi-product shots that immediately draw people in and spark engagement.

Pins that feature multiple products generally get 30% higher clickthrough rates and 20%higher checkouts, possibly because they evoke curiosity and inspire people to act. (On the other hand, single-product Pins generally have higher Pin save rates—which is why it’s important to use them in addition to multi-product Pins.)

To see how brands are spotlighting multiple products in their Pins, check out beauty brand SK-II, whose multi-product Pins bring together complementary skin care products. Or take a look at this multi-image Pin from Land of Nod, which is the brand’s third most-clicked Pin in history. Pins like these have helped both brands boost their save and clickthrough rates.

Here’s how to make multi-product Pins work for you:

  • Bring products together as part of a collection. For example, if you’re appealing to a style-savvy crowd, design a “how to wear it” Pin that features multiple products—like rockstar booties and metallic nail polish—as part of a coherent outfit. The same idea applies whether you’re working with a finished DIY project, final home decor look or just-baked appetizer recipe. Pins that show products being used in real-life situations inspire more clicks and checkouts.
  • Make it easy for people to find each product. If you’ve designed a “how to wear it” Pin, for example, be sure to save each individual product found in that outfit—from scarf to shoes—to the same board. Also consider using Rich Pins to display important product information, like pricing and availability, right on the Pin itself. (Here’s how to set up Rich Pins.)
  • Take great product shots. Beautiful images encourage people to engage with your products. From the basics, like good lighting and focused shots, to technical details like aspect ratios, we’ve got tips for making your product pics pop.
  • Make shopping seamless. Drive more sales by leading people to action. You should make sure each Pin links back to a product landing page where people can make a purchase. Better yet, invest in Buyable Pins, which let people buy your products right from Pinterest.
  • Inspire 5x more sales with Promoted Pins. People are 5x more likely to buy your products in store when they see your Promoted Pins on Pinterest, according to an Oracle Cloud study. Once you’ve designed your multi-shot Pins, we can help you get them in front of millions of interested Pinners!

As you bring products together in creative ways, you’ll discover that there’s no limit to the combinations you can come up with. Experiment with what works and have fun—if you’re having a good time designing your Pins, people will have a good time interacting with them!

—Jen Lee, currently saving ideas to Cap'n Brunch